Demand and Supply of Kitkat Essays

Demand and Supply of Kitkat Essays Demand and Supply of Kitkat Essay Demand and Supply of Kitkat Essay Based on the demanded and supply of Kitkat, If I am the manager of Ten-10 in Lim Kok Wing University, I would lower the price of a bar of KitKat. In demand, if I lower the price of a bar of KitKat, the quantity of demanded will increase, so more people would buy the bar of Kitkat. More people in Lim Kok Wing University would afford to buy the bar of Kitkit. In supply, the lower the price of a bar of KitKat, the greater the quantity supply. So there is more product to being sell. 2 a)If the price of chicken rice increase, the quantity demand of chicken rice will decrease, therefore less people will buy chicken rice in Lim Kok Wing University. In supply, the quantity of supply will increase. b)If the price of potato and mix vegetables increase, the price of chicken chop will remain the same. They will put less vegetable and potato for the chicken rice to prevent raise of price of the chicken rice. The cost and quantity of chicken rice will still be the same. So there are no change in quantity of chicken rice and the rise of price in chicken rice. c)If the price of the chicken rice, burger and Malay cuisine at other outlet in Makanlah increase, the amount of student in Lim Kok Wing that going to eat lunch the will be decrease. The quantity of chicken rice, burger and Malay cuisine will increase because there is less student buy the food. 3)

The Domestication and History of Modern Horses

The Domestication and History of Modern Horses The modern domesticated horse (Equus caballus) is today spread throughout the world and among the most diverse creatures on the planet. In North America, the horse was part of the megafaunal extinctions at the end of the Pleistocene. Two wild subspecies survived until recently, the Tarpan (Equus ferus ferus, died out ca 1919) and Przewalskis Horse (Equus ferus przewalskii, of which there are a few left). Horse history, especially the timing of the domestication of the horse, is still being debated, partly because the evidence for domestication itself is debatable. Unlike other animals, criteria such as changes in body morphology (horses are extremely diverse) or the location of a particular horse outside of its normal range (horses are very widespread) are not useful in helping resolve the question. Evidence for Horse Domestication The earliest possible hints for domestication would be the presence of what appears to be a set of postmolds with lots of animal dung within the area defined by the posts, which scholars interpret as representing a horse pen. That evidence has been found at Krasnyi Yar in Kazakhstan, in portions of the site dating to as early as 3600 BC. The horses may have been kept for food and milk, rather than riding or load-bearing. Accepted archaeological evidence of horseback riding includes bit wear on horse teeth- that has been found in the steppes east of the Ural mountains at Botai and Kozhai 1 in modern Kazakhstan, around 3500-3000 BC. The bit wear was only found on a few of the teeth in the archaeological assemblages, which might suggest that a few horses were ridden to hunt and collect wild horses for food and milk consumption. Finally, the earliest direct evidence of the use of horses as beasts of burden- in the form of drawings of horse-drawn chariots- is from Mesopotamia, about 2000 BC. Krasnyi Yar includes over 50 residential pithouses, adjacent to which have been found dozens of postmolds. The postmolds- archaeological remnants of where posts have been set in the past- are arranged in circles, and these are interpreted as evidence of horse corrals. Horse History and Genetics Genetic data, interestingly enough, has traced all extant domesticated horses to one founder stallion, or to closely related male horses with the same Y haplotype. At the same time, there is a high matrilineal diversity in both domestic and wild horses. At least 77 wild mares would be required to explain the diversity of the mitochondrial DNA (mtDNA) in current horse populations, which probably means quite a few more. A 2012 study (Warmuth and colleagues) combining archaeology, mitochondrial DNA, and Y-chromosomal DNA supports the domestication of horse as occurring once, in the western part of the Eurasian steppe, and that because of the horses wild natures, several repeated introgression events (restocking of horse populations by adding wild mares), must have occurred. As identified in earlier studies, that would explain the diversity of mtDNA. Three Strands of Evidence for Domesticated Horses In a paper published in Science in 2009, Alan K. Outram and colleagues looked at three strands of evidence supporting horse domestication at Botai culture sites: shin bones, milk consumption, and bitwear. These data support domestication of the horse between about 3500-3000 BC sites in what is today Kazakhstan. Horses skeletons at Botai Culture sites have gracile metacarpals. The horses metacarpals- the shins or cannon bones- are used as key indicators of domesticity. For whatever reason (and I wont speculate here), shins on domestic horses are thinner- more gracile- than those of wild horses. Outram et al. describe the shinbones from Botai as being closer in size and shape to those of Bronze age (fully domesticated) horses compared to wild horses. Fatty lipids of horse milk were found inside of pots. Although today it seems a bit weird to westerners, horses were kept for both their meat and milk in the past- and still are in the Kazakh region as you can see from the photograph above. Evidence of horse milk was found at Botai in the form of fatty lipid residues on the insides of ceramic vessels; further, evidence for consumption of horse meat has been identified at Botai culture horse and rider burials. Bit wear is in evidence on horse teeth. Researchers noted bitting wear on horses teeth- a vertical strip of wear on the outside of horses premolars, where the metal bit damages the enamel when it sits between the cheek and tooth. Recent studies (Bendrey) using scanning electron microscopy with energy dispersive X-ray microanalysis found microscopic-sized fragments of iron embedded on Iron Age horse teeth, resulting from metal bit use. White Horses and History White horses have had a special place in ancient history-according to Herodotus, they were held as sacred animals in the Achaemenid court of Xerxes the Great (ruled 485-465 BC). White horses are associated with the Pegasus myth, the unicorn in the Babylonian myth of Gilgamesh, Arabian horses, Lipizzaner stallions, Shetland ponies, and Icelandic pony populations. The Thoroughbred Gene A recent DNA study (Bower et al.) examined the DNA of Thoroughbred racing horses and identified the specific allele which drives their speed and precocity. Thoroughbreds are a specific breed of horse, all of whom today are descended from the children of one of three foundation stallions: Byerley Turk (imported to England in the 1680s), Darley Arabian (1704) and Godolphin Arabian (1729). These stallions are all of Arab, Barb and Turk origin; their descendants are from one of only 74 British and imported mares. Horse breeding histories for Thoroughbreds have been recorded in the General Stud Book since 1791, and the genetic data certainly supports that history. Horse races in the 17th and 18th centuries ran 3,200-6,400 meters (2-4 miles), and horses were usually five or six years old. By the early 1800s, the Thoroughbred was bred for traits that enabled speed and stamina over distances from 1,600-2,800 meters at three years of age; since the 1860s, the horses have been bred for shorter races (1,000-1400 meters) and younger maturity, at 2 years. The genetic study looked at the DNA from hundreds of horses and identified the gene as C type myostatin gene variant, and came to the conclusion that this gene originated from a single mare, bred to one of the three founder male horses about 300 years ago. See Bower et al for additional information. Thistle Creek DNA and Deep Evolution In 2013, researchers led by Ludovic Orlando and Eske Willerslev of the Centre for GeoGenetics, Natural History Museum of Denmark and University of Copenhagen (and reported in Orlando et al. 2013) reported on a metapodial horse fossil which had been found in permafrost within a Middle Pleistocene context in the Yukon territory of Canada and dated between 560,00-780,000 years ago. Amazingly, the researchers found that there were sufficiently intact molecules of collagen within the matrix of the bone to enable them to map the Thistle Creek horses genome. The researchers then compared the Thistle Creek specimen DNA to that of an Upper Paleolithic horse, a modern donkey, five modern domestic horse breeds, and one modern Przewalskis horse. Orlando and Willerslevs team found that over the past 500,000 years, horse populations have been enormously sensitive to climate change and that extremely low population sizes are associated with warming events. Further, using the Thistle Creek DNA as a baseline, they were able to determine that all modern existing equids (donkeys, horses, and zebras) originated from a common ancestor some 4-4.5 million years ago. In addition, Przewalskis horse diverged from the breeds which became domestic some 38,000-72,000 years ago, confirming the long-held belief that Przewalskis is the last remaining wild horse species. Sources Bendrey R. 2012. From wild horses to domestic horses: a European perspective. World Archaeology 44(1):135-157. Bendrey R. 2011. Identification of metal residues associated with bit-use on prehistoric horse teeth by scanning electron microscopy with energy dispersive X-ray microanalysis. Journal of Archaeological Science 38(11):2989-2994. Bower MA, McGivney BA, Campana MG, Gu J, Andersson LS, Barrett E, Davis CR, Mikko S, Stock F, Voronkova V et al. 2012. The genetic origin and history of speed in the Thoroughbred racehorse. Nature Communications 3(643):1-8. Brown D, and Anthony D. 1998. Bit Wear, Horseback Riding and the Botai Site in Kazakstan. Journal of Archaeological Science 25(4):331-347. Cassidy R. 2009. The horse, the Kyrgyz horse and the ‘Kyrgyz horse’. Anthropology Today 25(1):12-15. Jansen T, Forster P, Levine MA, Oelke H, Hurles M, Renfrew C, Weber J, Olek, and Klaus. 2002. Mitochondrial DNA and the origins of the domestic horse. Proceedings of the National Academy of Sciences 99(16):10905–10910. Levine MA. 1999. Botai and the origins of horse domestication. Journal of Anthropological Archaeology 18(1):29-78. Ludwig A, Pruvost M, Reissmann M, Benecke N, Brockmann GA, Castaà ±os P, Cieslak M, Lippold S, Llorente L, Malaspinas A-S et al. 2009. Coat Color Variation at the Beginning of Horse Domestication. Science 324:485. Kavar T, and Dovc P. 2008. Domestication of the horse: Genetic relationships between domestic and wild horses. Livestock Science 116(1):1-14. Orlando L, Ginolhac A, Zhang G, Froese D, Albrechtsen A, Stiller M, Schubert M, Cappellini E, Petersen B, Moltke I et al. 2013. Recalibrating Equus evolution using the genome sequence of an early Middle Pleistocene horse. Nature in press. Outram AK, Stear NA, Bendrey R, Olsen S, Kasparov A, Zaibert V, Thorpe N, and Evershed RP. 2009. The Earliest Horse Harnessing and Milking. Science 323:1332-1335. Outram AK, Stear NA, Kasparov A, Usmanova E, Varfolomeev V, and Evershed RP. 2011. Horses for the dead: funerary foodways in Bronze Age Kazakhstan. Antiquity 85(327):116-128. Sommer RS, Benecke N, Là µugas L, Nelle O, and Schmà ¶lcke U. 2011. Holocene survival of the wild horse in Europe: a matter of open landscape? Journal of Quaternary Science 26(8):805-812. Rosengren Pielberg G, Golovko A, Sundstrà ¶m E, Curik I, Lennartsson J, Seltenhammer MH, Drum T, Binns M, Fitzsimmons C, Lindgren G et al. 2008. A cis-acting regulatory mutation causes premature hair graying and susceptibility to melanoma in the horse. Nature Genetics 40:1004-1009. Warmuth V, Eriksson A, Bower MA, Barker G, Barrett E, Hanks BK, Li S, Lomitashvili D, Ochir-Goryaeva M, Sizonov GV et al. 2012. Reconstructing the origin and spread of horse domestication in the Eurasian steppe. Proceedings of the National Academy of Sciences Early edition.

Promotional techniques Coursework Example | Topics and Well Written Essays - 2500 words

Promotional techniques - Coursework Example Section-A: Advertising and Design: 1. Target Market Profile: The products of MAC target a wide range of consumers that encompasses people of all age groups, cultural and economic backgrounds and gender. However, they accord significance to working with children and families. Therefore, their target market is quite wide and diversified and they will have to incorporate variety in their products and well as promotional techniques. On the other hand, due to their emphasis on children, youngsters and families, their strategies will also have to be devised to appeal to this segment of audience. Thus, while designing product promotion strategies and visual ad materials, they have to make sure that these things appeal to the whole range of their target market. 2. Product Differentiation: In the case of MAC, product differentiation is a key component for them to gain access to a wide variety of consumers whose spatial recognition, aesthetical perceptions and expectation of quality vary drast ically. Spatial recognition plays a major role in the case of art and evidence suggests that spatial differentiation leads to â€Å"greater product differentiation† (Datta & Sudhir 2012: 2). So far it relates to products such as arts and arts classes, the expectations of MAC’s audience vary drastically. ... Ads of this nature are highly effective not only in informing and educating the consumers but also to â€Å"manipulate and persuade† them (637). Taking into consideration the target audience of MAC, which encompasses people of all ages and backgrounds, above line ad can be an effective means to introduce and strengthen their brand as well as to create â€Å"favourite images† constantly in the minds of the consumers (637). As can be discerned from the Target Market Character Profile Assessment (CPA) sheet, a major portion of the consumers for MAC falls in category that views visual media at a higher rate. Thus, the most appropriate option for promoting their products is through television advertisement. This will enable them to access a large segment of the audience such as children and youngsters who are their main focus as well as adults including elders. The rate of consumption of TV of all categories of the target audience is quite high and hence TV ads will enable t he company to make their product to reach to almost hundred percent of the population. On the other hand, it is relevant that though it is primarily locality based, MAC belongs to the category of a tourist attraction and therefore their products have relevance to audience at national and international levels. Thus, ad campaigns through national television networks will enable the company to access an audience from the domestic market as well as those who come to England for business or tourism purposes. Another major above the line ad platform for this company could be the print media such as news papers and magazines. Ads in this media will enable them to access a major portion of the audience such as elder people, adults as well as

Understanding Best Methods in Evidence-Based Practices in Healthcare Research Paper

Understanding Best Methods in Evidence-Based Practices in Healthcare and for Nurses - Research Paper Example In today’s medical world, electronic clinical information systems (ECIS) are now found in every hospital and clinic setting, allowing for nurses and doctors to quickly access information electronically and apply solutions immediately at the patient’s bedside. When medical staff are able to complete forms and search for information electronically using national standard code terms (or SNLs) on hand-held devices, this eliminates the older practices of having to return to one’s desk to look up information in books and office folders and then notate everything on paper. Eliminating excess time by having portable access to electronic medical information databases on the go, provides the environment in all clinics and hospitals of quickly and accurately providing efficient solutions and operations for all concerned (Allread et al., 2004). The ability for nurses to conduct research also provides the development needed for gaining experience in addressing clinical questi ons about cases and confronting ethical issues (Webb, 2011). Clinical research also provides opportunities to build a strong foundation of scientific information and knowledge, particularly applicable to clinical settings. Research in evidence-based systems also provides opportunities in developing processes within the nursing management sector as part of delivering better information and infrastructure in hospitals and clinics, between management and staff and between management, staff, and patients (Webb, 2011).

Supply Chain Management In Emirates Airline Commerce Essay

Supply Chain Management In Emirates Airline Commerce Essay The aviation industry is the fastest growing sector worldwide that has enhanced the travelling experience of passengers across the globe. With breakthrough inventions happening in the aviation industry, the business environment has become tough and competitive for the airlines operating in present times (Shieh, 1740). Recently, the emergence of low-cost airlines has severely impacted the businesses of those airlines that have been leading the aviation industry for decades. However, these new entrants still lag behind in the development of an effective Supply Chain Management (SCM) system. In the last few years, the organization structures of many airline companies have undergone drastic transformations to incorporate the challenges encountered during the tough economic time that have been prevailing since 2008. Since the aviation industry has become dynamic and competitive, every player in the market has to ensure that it meets the demands of its target market effectively (Bolstorff and Robert, 40). In the airline industry, only those companies can survive that have a competitive edge in their SCM process which will ensure that they are providing premium quality services at competitive rates to their customers. Emirates Airline is among those companies that entered the market with the aim of becoming the leader in the aviation industry worldwide. It is among the top-ranked airlines available in the market which has been providing excellent range of services to its customers ranging from leisure to business travelling packages. Emirates Airline was the pioneer in introducing the concept of online booking and e-check-in system in United Arab Emirates (UAE). In order to exceed the expectations of its customers, the management team has developed a separate division Emirates Engineering for developing an effective SCM framework (About Emirates Engineering, 3). Presently, Emirates Airline has a well-designed and strategically developed SCM system but there are some areas that need to be addressed by the Procurement and Operations department of the organization to effectively manage the prospective challenges in the aviation industry. Background of Emirates Airline Emirates Airline also known as Emirates is the top-ranked airline that is based at Dubai International Airport in Dubai, UAE. It is considered to be the largest airline in the Middle Eastern region that has been operating about 2,500 flights on weekly basis from Terminal 3 which is its central hub. Emirates is offering its services in 122 cities that are spread in 74 countries; it is the chief subsidiary of the Emirates Group and employs more than fifty thousand employees. The airline is owned by the Government of Dubai and its cargo activities are performed by the Emirates SkyCargo division of the Emirates Group (The Emirates Story, 4). The primary aim of this airline since its inception is to provide high quality services to the customers; quantity is never an important factor for performance evaluation of the airline. From regional travel destinations, Emirates Airline has evolved into an international airline that carries millions of passengers to various destinations on yearly basis. Emirates has divided its airline businesses into three broad categories i.e. international cargo division, airline IT developer and full-fledged travel and tourism destination management division (The Emirates Story, 23). Emirates has an exclusive range of wide-bodied aircraft fleet that comprises of three main aircraft families i.e. Boeing 777, Airbus A380, and Airbus A330/A340. It has set a policy that it will always keep a young fleet which stands as 6.7 years on average and it ensures that the fleet is renewed frequently (About Emirates Engineering, 30). In order to have effective operational facilities for its aircrafts, Emirates has developed an entire new division Emirates Engineering where all the matters related to quality assurance, maintenance and repair of the fleet is performed. Currently, it has passenger aircraft fleet of 175 and nineteen aircraft are still on order (Engineering Procurement Aircraft, 34). SCM structure of Emirates Airline SCM has evolved to become an integral part of all organizations and it is the pre-requisite of every airline that wants to maintain a competitive position in the market. Initially, Emirates had a Procurement and Operations department that had the responsibility of managing the information and materials data and its main focus was on developing a strong internal value chain. The primary focal point of the department was to be a suppliers supplier to the customers customer. When Emirates faced problems in the functioning of its aircraft in 2004, the management team decided to restructure the complete procurement, operations and logistics aspects of the business (Storey, Caroline, Janet and Alan, 756). The Procurement and Operations department was divested from the other functions and Emirates Engineering was established as a separate group. Under this new section, SCM was defined as combining the impacts of all companies that are involved in the production, distribution and sales of the airline goods and services i.e. from suppliers to the manufacturers to the distributors to the final consumers. According to this new approach, every stakeholder involved in the production and operation network is part of the supply chain (Kannan and Keih, 153). Emirates Engineering is viewed as the best and highly technologically advanced facility for aircraft repair, maintenance and servicing. In order to provide adequate engineering support to the entire fleet of Emirates, the department has outsourced the maintenance contracts to third parties. In order to meet the industry benchmarks, all aspects of Engineering, Quality, Planning, Logistics and Maintenance are effectively managed and implemented by highly skilled and well-experienced professionals who have ample knowledge about the particularities of SCM process (Engineering Materials Management, 35). There is a Procurement section in the Emirates Engineering division that provides support to the airline operations by undertaking all contracting and outsourcing contracts of every commodity of aircraft that comprise of fleet, equipment, spares, power plants, catering services and many more. There are four broad categories in the procurement department classified as power plans, airframe systems, cabin and avionics. The entire team is implementing a precise process approach by working as a cross-functional team; in such teams, the experts of all divisions are included to ensure that the supply chain requirements of the business are met at optimum level (Bhardawaj and Mitra, 60; Huan, Sunil and Ge, 24). This department bears the responsibility of managing cordial relations with suppliers for ensuring 100% satisfaction with the delivery and performance of the goods and services provided by them. In the airlines, quality of the aircraft is the utmost priority (Harrison and Remko, 140; Gunasekaran and E., 585) and Emirates Engineering section ensures that this area is never overlooked by the experts of the division. There is a distinctive management team for warranty and product support that is responsible for carrying out an array of activities such as contracts management, compliance with digital recording of documents, ensuring presence of a safe and secured storage area for every contractual documentation and appropriate administration of warranty and guarantees (Engineering Materials Management, 50). Â  SCM Network of Emirates Airline The present Supply Chain network of Emirates Airline (Refer to Appendix I) can be divided primarily into three main chains that are inter-linked: Emirates Engineering that is providing top quality aircraft and facilities within the fleet to the Emirates Group so that it can meet the requirements of its customers who are the passengers. Product Support Agreements (PSAs) are signed between the Procurement Department and supplier of the division who ensure that the airline is provided aircrafts in accordance with the specifications. The suppliers then have agreements with their suppliers named as direct suppliers who ensure that the finest raw materials are provided for manufacturing the fleet with precision. Value Chain Analysis of Emirates Airline In order to have effective management of procurement, operations and logistics department, it is vital for every organization to conducts its value chain analysis on an ongoing basis (Sisco and Joyce, 60). With the proper utilization of value chain analysis of entire SCM process, Emirates management team ensures that it properly allocates its resources for efficient management of inventory while adhering to the high quality standards required in the aviation industry (About Emirates Engineering, 34). The value chain analysis of Emirates Airline is explained below to briefly describe its activities as highlighted in Appendix II: The product development section of marketing department conducts market research on frequent basis to generate ideas for new products and services and work on its feasibility policy to decide about the cost requirements in accordance with the service standards of the industry. The material management team, component management team and procurement team work with the suppliers to ensure there is effective co-ordination among the teams and ensuring that right suppliers are included in the PSAs and proper measures are taken in developing healthy relationships with them. The flight and ground operations department of component management teams ensure that the inputs are effectively transformed into products of high quality that will add value to the airlines operational activities. Customer Relations department which is an integral part of the after-sales service ensures that the passengers having any problem with their flights or baggage are properly handled. The personnel are trained in providing the superb service to the passengers both in-flight and on ground so that they have an excellent travelling experience. Human Resource department ensures that all employees are provided detailed information about the companys policies, strategies and rules so that they ensure compliance with the work standards. The employees are given sufficient training so that they can exceed the expectations of the customers. IT department has the main responsibility of ensuring that a well-developed SCM system is implemented and managed to allow efficient flow of information that will ease decision making processes for various departments of the airline. Finance department is responsible for controlling the costs of managing the operations along with ensuring maintenance of effective auditing procedures so that everything is conducted within the legal boundaries. Product Life Cycle Management at Emirates As the business environment is becoming competitive and challenging for the organizations, it has become vital for them to continuously upgrade and introduce new and innovative their product and service offerings to proficiently fulfill the changing demands of the customers (Handfield, Robert and Steven, 6; Subhramain et al., 5). In airlines, product life cycle management is become a pre-requisite for maintaining the competitive edge in the market. Similarly, Emirates has created a separate division Engineering Projects that assists the airline in employing the expertise of the professionals working in this department for evaluation, specification and negotiation of unique and new products and services. The entire process of product life cycle management is effectively monitored and the team guarantees that each and every step from generation of idea to the final delivery and acceptance are evaluated; any problems identified are addressed instantly to avoid any issues after complete development of the product. Within the department, there are two teams that are working on the development of its service offerings; one is Inflight Entertainment (IFE) team and other is Cabin Interior team (Engineering Projects, 3). The project team of IFE comprises of the specialists of products and professionals of IFE systems engineering. All team members are carefully selected to ensure that they have in-depth knowledge about IFE so that they can properly define, create and install an array of highly advanced and sophisticated inflight entertainment systems. A general product development process followed by IFE team is as follows: First of all, the experts work closely with the Original Equipment Manufacturers (OEMs) like Boeing and Airbus, product marketing and inflight services departments to develop a detailed list of the IFE system requirements. After the preparation of the list, the product vision is established so that everyone has an idea about the product that they perceive to be ideal for the end consumers. In the design and testing process, development milestones are set and they are coordinated and monitored in a group form by seeking opinion from the seat manufactures, third party suppliers, IFE suppliers and OEMs so that the process is carried out properly. The Buyer Furnished Equipment (BFE) list definition is referred for close monitoring of the IFE product specifications so that IFE system can support the new product installation process. The team provides follow up and support in the installation and integration activities of IFE system. IFE product development specifications are verified to ensure compliance with the requirements of the system. Inspection of the acceptance process of IFE system is done to ensure that support is provided for the existing IFE process. Before gaining entrance into the service, the spare parts list is prepared for the spares procurement department so that the recommendation of the experts can be taken. In-house training along with IFE service readiness activities are organized so that adequate support can be provided for the new system. After developing the personnel, the product development team works with the Supplemental Type Certificate (STC) certification houses, airline base maintenance and installation teams so that retrofit processes can be effectively coordinated. After the complete development of new IFE service, a maintenance and troubleshooting manual is developed along with software; all of these elements are designed, developed and delivered directly from the suppliers before the aircraft completely introduces the new service. The cabin interiors team undertakes various activities to ensure that the passengers have exceptional travelling experience by exceeding their expectations. This team has responsibility of performing a diverse range of activities which are as follows: Introducing unique and innovative features and amenities to enhance the comfort level of passengers. Developing the specifications for latest BFE products. Evaluation and selection of the best suppliers for BFE products. Coordinating the technology and managing the program required for management of the items of BFE. Providing support to other department for facilitating smooth introduction of contemporary aircrafts that have been added to its fleet. Role of Information Technology (IT) in SCM An effective SCM is one which has a strong IT system that will provide support to the organization in managing its operations effectively and productively (Blanchard, 80; Gaudenzi and Antonio, 116). With the help of an efficient IT system, the inventory and warehousing costs are reduced to a great extent; efficiency of the production process is enhanced; and inflight services are upgraded on constant basis to ensure that passengers are provided an extraordinary appealing and thrilling travelling experience. In order to have a highly productive SCM system, Emirates has installed an Electronic Data Interchange (EDI) system that is operated primarily by the Engineering Materials Management section; the experts are responsible for developing the policies, processes and procedures for optimization of the inventory and earning high Return on Investment (ROI). The system is responsible for material provisioning, forecasting the demand of customers, planning of procurement, reviewing the stock level, storing and usage of materials, repairing and replacement of parts and disposal of materials (Christopher, 250). The team responsible for material provisioning has to perform four major functions i.e. establishment of optimum levels for re-ordering and safety maintenance, increase the number of requests required for timely purchases to ensure that items are available on time, data is accurately stored and high standards of safety and quality policies are followed that are set by the agencies of the aviation industry. Similarly, the component management team deals with the high value and rotable assets of aircraft components so that initial provisioning and re-provisioning can be easily done. By ensuring the best SCM best practices, Emirates is maintaining the top quality standards of service levels in a cost-effective manner. Key issues and challenges of SCM After analysis and assessment of the SCM process implemented at Emirates, it can be concluded that it has an efficient and well-designed system that ensures that it has adequate stock of supplies and product development process is effective for managing the product life cycle of its product and service offerings (Deveshwar and Rupa, 194). The key challenges and issues that can be faced in SCM of Emirates are as follows: Globalization With the advent of globalization, the IT infrastructure needs to be compatible with the requirements of the corporations that will ensure that all variations encountered are effectively handled. Since Emirates is a global airline, it has to ensure that it has effective SCM system on all of its destinations so that there is proper management of its fleet; the repair and maintenance services should be constant everywhere so that top quality of services is provided to every customer. Supply Chain disruption As SCM systems are based on IT infrastructure, there are chances that the system can get disrupted by any of unforeseen events such as interruption of IT system, improper functioning of the system, trouble in the airline systems that can affect the customer database and flight scheduling can be severely impacted and many more. If Emirates does not have a contingency plan for dealing with severe problem in SCM system, then it can effectively impact the Mitigation of damage When SCM system is implemented in the organization, it is vital for the professionals to keep some manual records and avail the insurance policy option so that damage can be mitigated. Emirates has bought insurance policies to minimize any loss that can be encountered when supplies are either damaged or are not compatible with the quality standards of the aviation industry. Conclusion and Recommendations For every organization, it is important to have a well-integrated SCM system that will ensure that its supply chain strategy is complementing the business strategy. With the help of an effective SCM system, Emirates Airline and its consumers and partners can have quicker and on-time orders, production planning and inventory management is effectively done, high rate of order fulfillment rate is observed, forecasting is efficiently completed and performance of the company can be easily monitored. An organization strives to be the leader in its industry by following a well-designed strategy that incorporates the companys mission, vision, values, goals and objectives so that it can attain its long-term competitive position in the market. Emirates has ensured that its SCM strategy is properly aligned with the business strategy. Every strategy in the SCM comprises of the plan that the company will implement for achieving its goal of capturing the target market and enhancing the satisfaction level of end consumers. The SCM strategy ensures that the logistics of the company are planned out in advance so that there is an adequate supply of raw materials, minimum level of inventory is maintained and the supply chain operations cost is reduced; all of these measures ensure that Emirates Airline is able to generate an appropriate amount of profit and maintain its strong position in the industry.

Jane Eyre

In this essay I will be exploring how Charlotte Bronte conveys hardships in her portrayal of life. Furthermore the issue of life in Victorian England and what Victorian readers may think of the treatment of children will also be looked upon. Many of the hardships that children face are shown through the several descriptions and the actions of characters that are close to Jane. Throughout the text we learn that the novel explores the lack of rights and mistreatment of an orphan by her rich relatives. The issues of child abuse are often considered between the Reed family. In the novel the portrayal of the reed children seems to interfere with Jane's life. The author emphasises them to be unfriendly and unkind to Jane as she is an adopted sister. They are shown as being immoral and haughty. They like to abuse Jane because they feel she is inferior. Their feelings of superiority towards Jane are what cause them to intimidate and torment Jane. The depiction of John Reed shows him to be a bully and unaffectionate: â€Å"John had not much affection for his mother or sisters† which indicates ungratefulness from John towards the rest of his family. Bronte tries to characterize him as a murderer. The quotation â€Å"I really saw in him a tyrant: a murderer† shows Jane's feelings towards John; that he is ruthless and bloodthirsty. This is so that the audience can realise how and what Jane feels about her unintelligent cousin. The portrayal of Georgina differs greatly from that of John. A â€Å"spoiled tempered† brat at the mere stage of childhood is the interpretation of Georgina. She is shown as being spiteful through the quote â€Å"acrid spite† and is additionally perceived to be arrogant which is publicized by the extract â€Å"insolent carriage†. These extracts indicate to us that despite the lack of violence that Georgina contributes towards Jane, Jane still dislikes Georgina. Other attributes of Georgina are her â€Å"pink cheeks† and â€Å"golden curls†. These underline features of Georgina that Jane likes, and could possibly be implying that she herself may want to develop the attributes of beauty seen within Georgina, as Jane may not be self confident of her own image. Eliza is pictorised as being â€Å"Eliza who was headstrong and selfish was respected† indicating the personality of Eliza. Eliza is also depicted as being quick-witted. There is no evident quote however by reading between the lines we can obtain this from the passage â€Å"Eliza just put her head in at the door, and said at once: â€Å"She is in the window-seat to be sure Jack. † Bronte dictates Jane's feelings so the audience are conscious of how and what Jane feels. Mrs Reed is another character of the novel. The way she treats Jane differs greatly from her own children's treatment. As the responsible adult of the household she is a role model for all the children, however her behaviour is not only damaging Jane, it is also harming her own children. Jane's harsh treatment from all the family is what causes her to be isolated and unsociable. She treats her children with respect, care and love. We can accumulate this information from the text â€Å"Eliza, John and Georgina were now clustered round their mama in the drawing-room: she lay reclined on the sofa by the fireside, and with her darlings about her (for the time neither quarrelling nor crying) looking perfectly happy. † On the other hand her treatment towards Jane is cruel, unjust and inconsiderate. The quotation â€Å"she really must exclude me from privileges intended only for contended, happy little children. † Shows us how immensely the treatment of Jane fluctuates from her cousins. Mrs Reed also treats Jane with unsympathetic punishment. For example when John Reed and Jane had a brawl, Jane was the one who was punished regardless of the fact that John began it. This is when Jane is sent to the red room; â€Å"Take her away into the red-room, and lock her in there† this indicates unfairness from Mrs Reed towards Jane as instead of John being reprimanded she is chastising Jane. All in all Mrs Reeds actions affect Jane in the worst ways possible. This is because as being the adult and landlord of the house she must control the actions of herself and others, however she does not do this for Jane's benefit therefore Jane is affected drastically. Not only do the actions of one adult articulate the way someone is treated but it is the way a certain group treats someone. In this case there are just three other adults in Jane's life that either treat her moderately or dishonestly. Abbot is loyal towards her mistress, Mrs Reed, and treats Jane the way Mrs Reed would treat her. The quotation â€Å"No; you are less than a servant, for you do nothing for your keep. † indicates that despite Jane is a member of the Reed family she is not treated to be as one by both the children and Abbot. Mr Lloyd is an â€Å"apothecary† who is treating Jane the day after her encounter with, what she recalled as being, a spirit. We learn that Jane is happy in Mr Lloyd's presence as he is a stranger to the occupants of Gateshead and due to this she is protected in his attendance. We can attain this from the quotation â€Å"I felt an inexpressible relief, a soothing conviction of protection and security, when I knew that there was a stranger in the room, an individual not belonging to Gateshead, and not related to Mrs. Reed. † this indicates that Jane is elated as in the presence of a stranger as she will not be physically abused. This in effect proclaims that Jane has a predominant fear of the Reed's especially Mrs Reed and John Reed. Bessie is manifested as someone who has a love for Jane to some extent as her opinion on Jane changes after the occurrence in the Red Room. However, when Jane misbehaves she handles her appropriately. Her treatment towards Jane is proclaimed through the text â€Å"Missis was rather too hard† which denotes that even Bessie finds Mrs Reed's treatment towards Jane extremely inconsiderate and inappropriate. On the other hand she treats Jane appropriately when Jane misbehaves or is blamed such as the incident after the fight; â€Å"If you don't sit still, you must be tied down,† which corroborates that Bessie is a fair person and is un-opinionated person towards Jane. Bronte also creates various moods to help the spectators appreciate Jane's situation. The weather is related to the mood that Jane will elaborate on in the following and upcoming paragraphs. We can notify this from the quote â€Å"the cold winter had brought with it clouds so sombre, and a rain so penetrating, that further outdoor exercise was now out of the question. † This depicts the darkness, and darkness is usually related with evil and the presence of something terrible about to happen. The weather is like this on the day of Jane's fight with John Reed and the mood at the beginning of the chapter spawns suspense to some degree. Furthermore, the situation of the Reed accommodation is upon the heath. This shows isolation as there is nothing surrounding the house but grass and other greenery. It, in some ways, relates to Jane as she is isolated in the Reed household. Everyone is opposing her and no one is there to offer her help with the circumstances she is facing such as reciprocated abuse. Charlotte Bronte makes Jane's fears pragmatic through the dialogue and the description of the Red room. The quotation â€Å"the carpet was red; the table at the foot of the bed was covered with a crimson cloth;† depicts the colour of the room; red, hence the name â€Å"The Red Room†. Jane describes the Red room as being â€Å"one of the largest and stateliest chambers in the mansion. † She also describes some furniture such as â€Å"a bed supported on massive pillars of mahogany, hung with curtains of deep red damask,† Bronte does this so that reader gets an insight of the Red rooms features. The author starts to build up suspense by introducing that â€Å"Mr. Reed had been dead nine years: it was in this chamber he breathed his last:† which at once has a dramatic impact on the reader. It brings about the idea of the room being red. Red habitually relates to blood and the demise of Mr Reed enhances the flavour. Jane's fears are then brought to life through the text â€Å"and the strange little figure stood there gazing at me, with a white face and arms speckling the gloom,† this makes us sense a palpable atmosphere of mystery and the supernatural activities. This is somewhat retrospective of the death of Mr Reed and the connection of Red with blood, as now there is a traditional scheme of a ghost dwelling in the room of someone's bereavement. As Jane wakes up we notice that within the next few lines Jane's mood changes rapidly. At first she calm and collective, while she reflects on herself for example; â€Å"All said I was wicked, and perhaps I might be so:† but then after conceiving another paranormal vision her mood turns to anxious and petrified. The segments â€Å"My heart beat thick, my head grew hot† and â€Å"I rushed to the door and shook the door in desperate effort† expose Jane's fears as she is attempting to escape the room as her vision panics her. Bronte also exemplifies school life in her novel. In this she illustrates the daily hardships that young orphan children face. In this chapter we recognise that Jane isn't the only child being neglected. She uses Helen Burns as an example of the destitutions facing children. For example the fragment â€Å"the teacher instantly and sharply inflicted on her neck a dozen strokes with the bunch of twigs. † Which acquaints us that Jane isn't the lone child suffering. She also depicts the teacher to be inconsiderate and inequitable. For instance â€Å"Burns: her memory seemed to have retained the substance of the whole lesson, and she was ready with answers on every point. I kept expecting Miss Scatcherd would praise her attention† this demonstrates inequality and impoliteness from the teacher towards the pupil. There is also a poor quality of life for the residents of Lowood such as â€Å"the water was frozen† and â€Å"Breakfast time came at last, and this morning the porridge was not burnt; the quality was eatable, the quantity small; how small my portion seemed! I wish it had been doubled† this implies that the children are being malnourished. The schools are also cold which we can obtain from the text â€Å"I felt ready to perish with cold. and overcrowded; â€Å"in the course of the day I was enrolled a member of the fourth class,† this all indicates that school life for children was unimaginably pitiless and spiteful and living conditions were criticisable. All in all, throughout the first three chapters, we ascertain that life in Victorian England was appalling especially for orphan children. The poor had to work to earn a living, however, for the rich it was a walk in the park. Regardless of the fact that people had not to accept someone, they did although only for the sake of their reputation. This is what the Reed family did and accommodated Jane. However by doing so they may not comprehend the anguish they are presenting the adopted child. We also learn that school life for children in Victorian England was a disregard towards them as they were disrespected and ignored. The living conditions for children in the schools were abysmal as there were a number of students in one class and they were all emaciated. This may make Victorian readers think that the treatment of children was, to an intensity, immensely astringent, horrendous and unreasonable. It may also make them think about how they treated their children and whether they had mentally and physically destroyed their child's emotions by means of neglection. Bronte may have done this so that she could express her life to the public. She used her experiences in the Evangelical school and as governess to publish â€Å"Jane Eyre†. Also her experience at the Clergy Daughter's School, which she left due to harsh conditions, could be another reason. Overall her lifetime experiences are the reasons for her to publish this novel. Jane Eyre In this essay I will be exploring how Charlotte Bronte conveys hardships in her portrayal of life. Furthermore the issue of life in Victorian England and what Victorian readers may think of the treatment of children will also be looked upon. Many of the hardships that children face are shown through the several descriptions and the actions of characters that are close to Jane. Throughout the text we learn that the novel explores the lack of rights and mistreatment of an orphan by her rich relatives. The issues of child abuse are often considered between the Reed family. In the novel the portrayal of the reed children seems to interfere with Jane's life. The author emphasises them to be unfriendly and unkind to Jane as she is an adopted sister. They are shown as being immoral and haughty. They like to abuse Jane because they feel she is inferior. Their feelings of superiority towards Jane are what cause them to intimidate and torment Jane. The depiction of John Reed shows him to be a bully and unaffectionate: â€Å"John had not much affection for his mother or sisters† which indicates ungratefulness from John towards the rest of his family. Bronte tries to characterize him as a murderer. The quotation â€Å"I really saw in him a tyrant: a murderer† shows Jane's feelings towards John; that he is ruthless and bloodthirsty. This is so that the audience can realise how and what Jane feels about her unintelligent cousin. The portrayal of Georgina differs greatly from that of John. A â€Å"spoiled tempered† brat at the mere stage of childhood is the interpretation of Georgina. She is shown as being spiteful through the quote â€Å"acrid spite† and is additionally perceived to be arrogant which is publicized by the extract â€Å"insolent carriage†. These extracts indicate to us that despite the lack of violence that Georgina contributes towards Jane, Jane still dislikes Georgina. Other attributes of Georgina are her â€Å"pink cheeks† and â€Å"golden curls†. These underline features of Georgina that Jane likes, and could possibly be implying that she herself may want to develop the attributes of beauty seen within Georgina, as Jane may not be self confident of her own image. Eliza is pictorised as being â€Å"Eliza who was headstrong and selfish was respected† indicating the personality of Eliza. Eliza is also depicted as being quick-witted. There is no evident quote however by reading between the lines we can obtain this from the passage â€Å"Eliza just put her head in at the door, and said at once: â€Å"She is in the window-seat to be sure Jack. † Bronte dictates Jane's feelings so the audience are conscious of how and what Jane feels. Mrs Reed is another character of the novel. The way she treats Jane differs greatly from her own children's treatment. As the responsible adult of the household she is a role model for all the children, however her behaviour is not only damaging Jane, it is also harming her own children. Jane's harsh treatment from all the family is what causes her to be isolated and unsociable. She treats her children with respect, care and love. We can accumulate this information from the text â€Å"Eliza, John and Georgina were now clustered round their mama in the drawing-room: she lay reclined on the sofa by the fireside, and with her darlings about her (for the time neither quarrelling nor crying) looking perfectly happy. † On the other hand her treatment towards Jane is cruel, unjust and inconsiderate. The quotation â€Å"she really must exclude me from privileges intended only for contended, happy little children. † Shows us how immensely the treatment of Jane fluctuates from her cousins. Mrs Reed also treats Jane with unsympathetic punishment. For example when John Reed and Jane had a brawl, Jane was the one who was punished regardless of the fact that John began it. This is when Jane is sent to the red room; â€Å"Take her away into the red-room, and lock her in there† this indicates unfairness from Mrs Reed towards Jane as instead of John being reprimanded she is chastising Jane. All in all Mrs Reeds actions affect Jane in the worst ways possible. This is because as being the adult and landlord of the house she must control the actions of herself and others, however she does not do this for Jane's benefit therefore Jane is affected drastically. Not only do the actions of one adult articulate the way someone is treated but it is the way a certain group treats someone. In this case there are just three other adults in Jane's life that either treat her moderately or dishonestly. Abbot is loyal towards her mistress, Mrs Reed, and treats Jane the way Mrs Reed would treat her. The quotation â€Å"No; you are less than a servant, for you do nothing for your keep. † indicates that despite Jane is a member of the Reed family she is not treated to be as one by both the children and Abbot. Mr Lloyd is an â€Å"apothecary† who is treating Jane the day after her encounter with, what she recalled as being, a spirit. We learn that Jane is happy in Mr Lloyd's presence as he is a stranger to the occupants of Gateshead and due to this she is protected in his attendance. We can attain this from the quotation â€Å"I felt an inexpressible relief, a soothing conviction of protection and security, when I knew that there was a stranger in the room, an individual not belonging to Gateshead, and not related to Mrs. Reed. † this indicates that Jane is elated as in the presence of a stranger as she will not be physically abused. This in effect proclaims that Jane has a predominant fear of the Reed's especially Mrs Reed and John Reed. Bessie is manifested as someone who has a love for Jane to some extent as her opinion on Jane changes after the occurrence in the Red Room. However, when Jane misbehaves she handles her appropriately. Her treatment towards Jane is proclaimed through the text â€Å"Missis was rather too hard† which denotes that even Bessie finds Mrs Reed's treatment towards Jane extremely inconsiderate and inappropriate. On the other hand she treats Jane appropriately when Jane misbehaves or is blamed such as the incident after the fight; â€Å"If you don't sit still, you must be tied down,† which corroborates that Bessie is a fair person and is un-opinionated person towards Jane. Bronte also creates various moods to help the spectators appreciate Jane's situation. The weather is related to the mood that Jane will elaborate on in the following and upcoming paragraphs. We can notify this from the quote â€Å"the cold winter had brought with it clouds so sombre, and a rain so penetrating, that further outdoor exercise was now out of the question. † This depicts the darkness, and darkness is usually related with evil and the presence of something terrible about to happen. The weather is like this on the day of Jane's fight with John Reed and the mood at the beginning of the chapter spawns suspense to some degree. Furthermore, the situation of the Reed accommodation is upon the heath. This shows isolation as there is nothing surrounding the house but grass and other greenery. It, in some ways, relates to Jane as she is isolated in the Reed household. Everyone is opposing her and no one is there to offer her help with the circumstances she is facing such as reciprocated abuse. Charlotte Bronte makes Jane's fears pragmatic through the dialogue and the description of the Red room. The quotation â€Å"the carpet was red; the table at the foot of the bed was covered with a crimson cloth;† depicts the colour of the room; red, hence the name â€Å"The Red Room†. Jane describes the Red room as being â€Å"one of the largest and stateliest chambers in the mansion. † She also describes some furniture such as â€Å"a bed supported on massive pillars of mahogany, hung with curtains of deep red damask,† Bronte does this so that reader gets an insight of the Red rooms features. The author starts to build up suspense by introducing that â€Å"Mr. Reed had been dead nine years: it was in this chamber he breathed his last:† which at once has a dramatic impact on the reader. It brings about the idea of the room being red. Red habitually relates to blood and the demise of Mr Reed enhances the flavour. Jane's fears are then brought to life through the text â€Å"and the strange little figure stood there gazing at me, with a white face and arms speckling the gloom,† this makes us sense a palpable atmosphere of mystery and the supernatural activities. This is somewhat retrospective of the death of Mr Reed and the connection of Red with blood, as now there is a traditional scheme of a ghost dwelling in the room of someone's bereavement. As Jane wakes up we notice that within the next few lines Jane's mood changes rapidly. At first she calm and collective, while she reflects on herself for example; â€Å"All said I was wicked, and perhaps I might be so:† but then after conceiving another paranormal vision her mood turns to anxious and petrified. The segments â€Å"My heart beat thick, my head grew hot† and â€Å"I rushed to the door and shook the door in desperate effort† expose Jane's fears as she is attempting to escape the room as her vision panics her. Bronte also exemplifies school life in her novel. In this she illustrates the daily hardships that young orphan children face. In this chapter we recognise that Jane isn't the only child being neglected. She uses Helen Burns as an example of the destitutions facing children. For example the fragment â€Å"the teacher instantly and sharply inflicted on her neck a dozen strokes with the bunch of twigs. † Which acquaints us that Jane isn't the lone child suffering. She also depicts the teacher to be inconsiderate and inequitable. For instance â€Å"Burns: her memory seemed to have retained the substance of the whole lesson, and she was ready with answers on every point. I kept expecting Miss Scatcherd would praise her attention† this demonstrates inequality and impoliteness from the teacher towards the pupil. There is also a poor quality of life for the residents of Lowood such as â€Å"the water was frozen† and â€Å"Breakfast time came at last, and this morning the porridge was not burnt; the quality was eatable, the quantity small; how small my portion seemed! I wish it had been doubled† this implies that the children are being malnourished. The schools are also cold which we can obtain from the text â€Å"I felt ready to perish with cold. and overcrowded; â€Å"in the course of the day I was enrolled a member of the fourth class,† this all indicates that school life for children was unimaginably pitiless and spiteful and living conditions were criticisable. All in all, throughout the first three chapters, we ascertain that life in Victorian England was appalling especially for orphan children. The poor had to work to earn a living, however, for the rich it was a walk in the park. Regardless of the fact that people had not to accept someone, they did although only for the sake of their reputation. This is what the Reed family did and accommodated Jane. However by doing so they may not comprehend the anguish they are presenting the adopted child. We also learn that school life for children in Victorian England was a disregard towards them as they were disrespected and ignored. The living conditions for children in the schools were abysmal as there were a number of students in one class and they were all emaciated. This may make Victorian readers think that the treatment of children was, to an intensity, immensely astringent, horrendous and unreasonable. It may also make them think about how they treated their children and whether they had mentally and physically destroyed their child's emotions by means of neglection. Bronte may have done this so that she could express her life to the public. She used her experiences in the Evangelical school and as governess to publish â€Å"Jane Eyre†. Also her experience at the Clergy Daughter's School, which she left due to harsh conditions, could be another reason. Overall her lifetime experiences are the reasons for her to publish this novel.

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